Traditionally, the success of a sales agent pivoted on making “the sale” — landing that top-dollar deal with that big-name client. However, much has changed in the modern sales landscape. Customer experience is king — and it’s your responsibility as a sales leader to make sure your customers and prospects have a fantastic experience with your brand before, during and after your team closes deals. As John Goodman, VP of Customer Care Measurement & Consulting LLC, has written: “Quality service is a vital part of developing a positive brand image.” And in the age of the customer experience, a positive brand image might be what sets your company apart from competitors.
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